IBM – Could it be a more fashionable brand? Does it need to be?
Yesterday I asked a question on Twitter: “Can anyone offer a reason why a brand like IBM couldn’t be fashionable to consumers?” – This followed my post yesterday (here new list of top 100 brands) where I showed that IBM has seen a decline in consumer data in Google and site visits etc even though IBM’s has seen amazing business success and great share price performance as a predominantly B2B company. Lots of data and graphs below.
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