BrandDigital | BrandSimple: A bold rebranding move by Frito-Lay, but is it what women want?
via brandsimple.com
Excerpt
What do women want? Forget Freud. According to a recent study undertaken by Frito-Lay, they don’t want to snack like their husbands or boyfriends or brothers or fathers or sons. In addition to not favoring salty foods, they don’t want to snack on foods that, according to a female colleague “you might as well apply directly to your thighs.”
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