Brand focused links & resources. Brand72 is an accompanying site to ImJustCreative.com - Freelance Logo & Brand Identity Design
Freelance Logo Designer
Graham, thats me. Im an enthused freelance Logo & Brand Identity Designer, photographer & artist of over 20 years. My focus is on type based, clean, fresh and bold designs. ImJustCreative is my freelance business identity and studio.
View my online Portfolio, Flickr and CargoCollective.
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If you need logo or advice on branding related matters or any other form of graphic design and commercial printing, then please Contact me at ImJustCreative.
Materialism And Death Anxiety Lead To Brand Loyalty
ScienceDaily (Jan. 26, 2009) — Materialistic people tend to form strong connections to particular product brands when their level of anxiety about death is high, according to a new study in the Journal of Consumer Research.
via sciencedaily.com
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BrandDigital | BrandSimple: A bold rebranding move by Frito-Lay, but is it what women want?
via brandsimple.com
Excerpt
What do women want? Forget Freud. According to a recent study undertaken by Frito-Lay, they don’t want to snack like their husbands or boyfriends or brothers or fathers or sons. In addition to not favoring salty foods, they don’t want to snack on foods that, according to a female colleague “you might as well apply directly to your thighs.”
Read more : brandsimple.com
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rebanding
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